Reach vs. impressions
How many people saw something against how many times it was shown.
Reach counts people once, impressions count every view. High impressions with low reach means you are repeating yourself to the same audience.
Use this in your own career
audioglyph.io keeps your press kit, artist page, smart links, contacts, contracts and analytics together, so terms like reach vs. impressions turn into decisions you can actually track.
More promotion terms
- Pre save / pre order
Letting fans save a release before it comes out.
- EPK
Electronic Press Kit, your one link professional summary.
- Promo pool
A private service that sends unreleased tracks to DJs for feedback and support.
- Playlisting
Getting a track onto editorial, algorithmic or curator playlists.
- Charting (Beatport)
Ranking in genre sales charts on DJ stores.
- Canvas / clips
Short looping visuals shown next to your track in apps.