PR campaign
Organised press and media work around a release.
Starts four to six weeks before release day with a finished press release, assets and premiere plans. Agree the outlet targets and the reporting before paying.
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audioglyph.io keeps your press kit, artist page, smart links, contacts, contracts and analytics together, so terms like pr campaign turn into decisions you can actually track.
More promotion terms
- Pre save / pre order
Letting fans save a release before it comes out.
- EPK
Electronic Press Kit, your one link professional summary.
- Promo pool
A private service that sends unreleased tracks to DJs for feedback and support.
- Playlisting
Getting a track onto editorial, algorithmic or curator playlists.
- Charting (Beatport)
Ranking in genre sales charts on DJ stores.
- Canvas / clips
Short looping visuals shown next to your track in apps.