Click through rate (CTR)
The share of people who clicked after seeing a link or an advert.
The quickest test of whether your artwork and copy work. Improve the visual and the first line before spending more on the same creative.
Use this in your own career
audioglyph.io keeps your press kit, artist page, smart links, contacts, contracts and analytics together, so terms like click through rate (ctr) turn into decisions you can actually track.
More promotion terms
- Pre save / pre order
Letting fans save a release before it comes out.
- EPK
Electronic Press Kit, your one link professional summary.
- Promo pool
A private service that sends unreleased tracks to DJs for feedback and support.
- Playlisting
Getting a track onto editorial, algorithmic or curator playlists.
- Charting (Beatport)
Ranking in genre sales charts on DJ stores.
- Canvas / clips
Short looping visuals shown next to your track in apps.