EPK examples: four press kits, and what makes each one work
There is no single correct electronic press kit. What a club promoter needs is not what a label A and R needs, and an artist with one release should not copy a touring live act. Below are four example structures, written as section lists you can follow, with the reason each one convinces the person reading it. They are illustrative layouts rather than any specific artist's kit.
The club DJ kit
A DJ whose income is club and festival bookings, with a few releases
- 1Artist name and one line: sound plus home city
- 2A recent recorded set at the top, playing in place
- 3Rooms and festivals played, named, most recent first
- 4Two press photos, downloadable, with photographer credit
- 5Set length, format (DJ set, hybrid live) and travel base
- 6Technical rider link
- 7Booking email as plain text
Why it works. A promoter is deciding whether you can hold a room for two hours. The recorded set answers that faster than any paragraph, and the named rooms tell them which slot you fit.
The producer kit
A producer building a catalogue, pitching labels and press
- 1Name, one line, and the label home if there is one
- 2Three strongest recent tracks, embedded
- 3Short bio of about 100 words a label can paste unchanged
- 4Release list with label names and dates
- 5Radio, playlist or DJ support, with names
- 6Press quotes, each with the publication
- 7Contact for demos, remixes and licensing
Why it works. Labels read the release list and the support before they read the bio. Specific label and DJ names are the proof; adjectives are not.
The live act kit
An artist performing a hybrid or full live show
- 1One line describing the show, not just the music
- 2Live video from a real stage, ideally with an audience
- 3Show length, band size and stage plot
- 4Full technical rider and hospitality needs
- 5Recent tour or festival dates
- 6High resolution live and portrait photos
- 7Agent or management contact
Why it works. For a live show the buyer is assessing risk: what fits on their stage, what it costs to run, who they call on the day. The video and the rider carry the decision.
The first kit
An artist with one release and no bookings yet
- 1Name and one honest line about the sound
- 2The single best track you have finished
- 3Three or four sentences of bio, no invented history
- 4One good photo, credited
- 5Links to Spotify, SoundCloud and Instagram
- 6Contact email
Why it works. A short, honest kit reads as prepared. A padded one reads as inexperienced, because promoters know what real credits look like.
What all four have in common
- Music or video is above the text, not below it.
- Every claim names something real: a club, a label, a publication, a number.
- Photos are downloadable and credited.
- The booking email is plain text, not hidden behind a form.
- The whole thing is one link that can be updated after it is sent.
Build yours from one of these
The press kit builder on audioglyph.io collects your bio, photos, releases, links, shows and rider once, then gives you a single link in any of these shapes. Change a detail and every place you already shared the link shows the new version.