What is an EPK, and how do you make one that gets you booked?

Why a link beats attachments

The people you are pitching read on a phone, between other messages. A zip file, a PDF and three photos are four chances to lose them. One link opens instantly, plays your music in place, and can be updated after you send it, so an old email never shows an old bio again.

It also lets you look consistent. The same page can go in your booking email, your Instagram bio, a festival application form and a label submission, so everyone sees the same story.

What goes in an electronic press kit

These are the parts that decision makers actually look for, in the order they look:

• Name and one line. Your artist name plus a single sentence that says the sound and the place. "Melodic techno producer and DJ based in Athens" tells a promoter more than a paragraph of adjectives.
• Music first. Two or three tracks or a short mix, embedded so they play without leaving the page. Lead with your strongest recent work, not your whole catalogue.
• Short bio. Around 100 words in the third person, written so a promoter can paste it into an event page unchanged. Keep a longer version below it for press.
• Press photos. Two or three high resolution images, downloadable, with the photographer credit next to them. Landscape and portrait if you can.
• Proof. Releases with the label name, notable clubs or festivals, radio support, press quotes, streaming or follower numbers if they are strong. Specific facts, no claims you cannot back.
• Live details. What you actually deliver: DJ set, hybrid live, or full live show, set length, and a link to your technical rider.
• Links. Spotify, SoundCloud, Beatport, Bandcamp, YouTube, Instagram, and your website, as buttons rather than pasted URLs.
• Contact. A booking email as plain text, and your agent or management if you have one. If nobody can find how to book you, nothing else matters.

A DJ EPK is slightly different

If most of your income is club and festival work, promoters care less about your discography and more about whether you can hold a room. Put a recent recorded set near the top, name the rooms and the slots you have played, say which cities you can travel from, and make the rider and any hospitality needs easy to find. If you also produce, the releases become supporting proof rather than the headline.

Mistakes that get a press kit closed

• A wall of text before any music plays.
• Vague claims such as "supported by the biggest names" with nobody named.
• Photos that are screenshots, or images with no credit and no downloadable version.
• Dead links, or links to a page that asks the promoter to sign up for something.
• No booking email anywhere on the page.
• Numbers from three years ago that no longer flatter you.

How to build yours

You can write a page from scratch, but most artists do not keep it updated. On audioglyph.io the press kit builder collects your bio, photos, releases, links, shows and rider once, then gives you one clean link you can send anywhere. Change a detail and every place you already shared the link shows the new version.

The same details also feed your public artist page and your smart links, so a release announcement and a booking pitch never fall out of sync.

If you want a structure to follow, use the EPK template, or look at EPK examples for four kits shaped around different careers.

Common questions