360 deal
A deal where the label takes a share of income beyond recordings.
Can include touring, merch, sync and brand deals. Common when a label invests heavily in development; negotiate scope, percentage and term carefully.
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More business terms
- A&R
Artists & Repertoire, the person at a label who finds and develops artists.
- Advance
Money paid up front by a label or publisher, recouped from future royalties.
- Recoupment
The process of a label earning back its costs from your royalty share.
- Licensing deal
You keep the masters and license them to a label for a limited period.
- Label manager
The person running a label's day to day operations.
- Artist manager
The person who runs your career strategy and team.