Promo cycle
The planned run of activity around a release.
Typically six weeks before to four weeks after: DJ promos, pitching, premiere, release day, content, then follow up remixes or live dates.
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More promotion terms
- Pre save / pre order
Letting fans save a release before it comes out.
- EPK
Electronic Press Kit, your one link professional summary.
- Promo pool
A private service that sends unreleased tracks to DJs for feedback and support.
- Playlisting
Getting a track onto editorial, algorithmic or curator playlists.
- Charting (Beatport)
Ranking in genre sales charts on DJ stores.
- Canvas / clips
Short looping visuals shown next to your track in apps.